• Victoria
  • Sidney
  • Saanich Peninsula
    250-656-4626
In your neighbourhood...
  • Victoria
  • Sidney
  • Saanich Peninsula
    250-656-4626
In your neighbourhood...

Archives June 2019

Latest Trends In The BC Housing Market

Posted by Jack Barker

With the recent figures for sales and prices for April and May in the books, it’s clear that the British Columbia housing market remains in a state of flux, with present challenges competing against cautiously optimistic projections to leave forecasters, agents and buyers alike opting for a ‘wait and see’ approach. 

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Get Ready For Generation Z!

Posted by Jack Barker

Gen Z is bigger than the Baby Boomers and is about to upend consumerism.

Generation Z thinks differently about marketing and commerce. Surveys show that unlike Millennials, Gen Z is cautious about consumption.

Here's how the oldest members and consumers compare with previous demographic cohorts in the United States:

Boomers: 54-72 Years Old
Generation X: 38-53 Years Old
Millennials: 22-37 Years Old
Generation Z: Born after 1996

Gen Z are more ethically minded spenders than the previous generation.

Gen Z are harder to reach. Forget TV — social media will be how they connect. Statistics Canada notes they're sometimes called the "Internet generation", as the first generation born after the popularization of the internet.

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