Posted by Jack Barker
Gen Z is bigger than the Baby Boomers and is about to upend consumerism.
Generation Z thinks differently about marketing and commerce. Surveys show that unlike Millennials, Gen Z is cautious about consumption.
Here's how the oldest members and consumers compare with previous demographic cohorts in the United States:
Boomers: 54-72 Years Old
Generation X: 38-53 Years Old
Millennials: 22-37 Years Old
Generation Z: Born after 1996
Gen Z are more ethically minded spenders than the previous generation.
Gen Z are harder to reach. Forget TV — social media will be how they connect. Statistics Canada notes they're sometimes called the "Internet generation", as the first generation born after the popularization of the internet.