• Victoria
  • Sidney
  • Saanich Peninsula
    250-656-4626
In your neighbourhood...
  • Victoria
  • Sidney
  • Saanich Peninsula
    250-656-4626
In your neighbourhood...

Archives September 2019

Get Ready For Generation Z!

Posted by Jack Barker

Gen Z is bigger than the Baby Boomers and is about to upend consumerism.

Generation Z thinks differently about marketing and commerce. Surveys show that unlike Millennials, Gen Z is cautious about consumption.

Here's how the oldest members and consumers compare with previous demographic cohorts in the United States:

Boomers: 54-72 Years Old
Generation X: 38-53 Years Old
Millennials: 22-37 Years Old
Generation Z: Born after 1996

Gen Z are more ethically minded spenders than the previous generation.

Gen Z are harder to reach. Forget TV — social media will be how they connect. Statistics Canada notes they're sometimes called the "Internet generation", as the first generation born after the popularization of the internet.

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